Yes! Eucon. I don’t have a photo available, but the soft keys on the Artist Control will see launch commands in Finder (on a mac). I assume they will also see the launch commands on Windows.
The way this works is you create soft keys that launch apps. Then you can have other soft keys that do stuff like ‘empty trash bin’ or ‘force quit’. Say you create a button that launches iTunes. As soon as iTunes is open, the screen will automatically repopulate with commands like ‘Burn playlist to disc’ or ‘Show iTunes library tab’. The transport will also work in iTunes.
You could assign one of the faders on the control surface to do this. Here’s some of the launch commands.
As you can see, the screen can focus any application. And you can map any button on the surface.