For those interested in making it on Spotify, the leading streaming sevice, one way of doing it is having songs on popular playlists. It is very difficult to make it there, but completely doable.
I started a couple of days ago working with this goal. I have a release on Spotify which I made one year ago. Never really promoted it and, naively, thought that it would get listeners with time. I have always had listeners, but like 10 a month. before I started my spotify promotion strategy I had 18 followers. After 4 days I have 35. I am going to release some singles there soon and want to have some more followers.
Now, to make it into the big playlists it seems that it is a huge advantage to be a verified artist. In order to do so you need at least 250 followers. The first thing I did was to tell my 495 friends on Facebook to follow me. I got a lot of likes and only 12 followers. I'll continue pressing them till I get my 250
I added the follow button wherever I could, told the people to follow me on Spotify on any piece of information that I can edit (Facebook, Twitter, blogs, etc)
I took the liberty of creating a playlist for the Indie Recording Depot. It is a collaborative playlist, so any one of us can add tracks. The main idea is to have up to two tracks of each artists in here. This list can be shared by anyone, so it can be a good starting point. If we happen to make a good and attractive playlist it will do good to all of us. And it is an interesting experiment.
I added two of my old tracks already. Will replace them with those I feel have better quality. When we get a decent number of tracks I will start sharing this list on social media.
If any of you here disagree with the creation of the playlist I can remove it. Here is the list!
Send me any thoughts!