The more I think about this video the more problems I see in it. He's damn right that no one cares about your talent. But his other propositions are screwed up.
An artist is three things when they start they are:
1) the talent
2) the label
3) the booking, promo, management
Labels don't start by signing all kinds of artists then figuring out what they're going to do with them. When they're setting themselves up as a company, they identify their strengths weaknesses, assess their financial position, define goals/objectives, then formulate a plan to get there.
A label differs from a management agency in that it loans out money. And always always has a plan on how they're gonna get it back. They are not your friend. The management is representation on the artists behalf. They are supposed to be your friend.
If an artist wouldn't loan money to another artists under the same business model set forth in his own business plan, he ought not invest it in himself. If an artists would not loan money to another artist due to the other artist lacking a business plan, then he ought not invest it in himself if his own plan lacks the same substance.
The guy on that video wants to talk about execution? THIS is execution. An organized business plan is the first step to organized execution.
Fuck me. Really? You're going to base your market analysis on THAT? How about we base the decision for buying a house on whether or not a friend we told tries to buy it out from under us?
Or maybe we can build a website called Indie Recording Depot, then see if everyone migrates from Recording Review