My Name is Stephen Trip.
wanted to see what this site is working with and see if i can contribute anything and to see if i can find any new contacts in the industry.Had the world in my hands for a hot second several times in my younger years but the time wasnt right…so i am told. After much persuasion from the people, i sat up the old tape machine and wrote a few new songs…after a short time i had a large number of new material (along with my old and timeless recordings ) i took 10 of them and released my first project in 14 years.
My pseudonym and band name is The Hidden Art of Dying
the newest release is titled- Martyrs
i have it and more songs at my website and Most places where music is shared and sold.
i will be uploading some tracks here as well.
i look forward to hearing from you and sharing here .
The Hidden Art of Dying
Little Rabbit - The most insane Parallel compression I've ever done
Hey man! Welcome to the site I checked out your website…cool stuff! Let us know what we can do to help you with the recording stuff. Questions…comments…thoughts on software…dialogue about the music business…any of that is fair game here
And feel free to post any of your recordings in the ‘bash this recording’ section if you’d like constructive feedback on it.
Great to have you here!! Looking forward to seeing you around on here
Welcome. Cool site you have!
welcome to the forum i look forward to reading you around. I enjoyed having a listen to your music.
Welcome aboard, glad you found us.
THANKS EVERYONE, Really i need some assistance in getting the music out to the masses.i suppose the best means is spending money for social media to push it.hear a couple of bands say paying for advertisement on social media took them from having say 35 likes to 200,000.
any advise or direction on this new music industry i would highly appreciate.
Looking at it from a business perspective, I’ve personally had very little success with social media advertising.
The problem is that getting “likes” and “thumbs up” doesn’t actually mean you’re getting a purchase. As the artist/band/business selling, the objective for action is a purchase. To get the masses to buy your music and widgets. The objective for folks on social media is to like and be liked. A thumbs up is the equivalent of action in the mind of many/most participants.
According to Facebook, Twitter, Instagram, etc, I’m halfway “successful” with advertising… however, according to my accounting and pocketbook, I’m an abysmal failure. I’ve honestly had ZERO sales as a result of any kind of advertising I’ve done. That’s my 2 cents.
As @bozmillar has mentioned on here also, he’s found much the same experience as I’ve had. Now… having said that: how does that relate to a band/artist simply just growing an audience? I don’t have that much input on that. If the audience matters more than the final sales of albums, then maybe social media marketing is the way to go. On the surface, it sure seems that way. It’s definitely an area of of music and business that I’d like to get a better handle on also.
I’ve been learning a lot from this girl:
Her name’s Jenn Herman, and she has a marketing company called Jenn’s Trends. She’s really an Instagram specialist but has a lot of accurate and useful research into all social media platforms and how to expand reach and focus in on your target demographics. They brought her in at Namm to talk to business about selling gear but while she was there, people pounded her with questions about marketing recording studios and their own bands while she was there, and I found her answers surprisingly insightful. She has some neat videos on some do’s and don’ts when it comes to forming marketing strategies. And she has some neat insight on how to position content on various platforms without any ‘trick the algorithm’ gymnastics. I would start studying her content, take the general theme of what she’s teaching and apply it to your own marketing endeavors.
As far as business goes I’m NOT a marketing guy. My strong areas are the metrics of IP licensing deals, I have a decent understanding of how record labels work, and I know a good bit more than your average artist about the legal side of this business.
One thing I learned some time ago is to separate money from “fame”. I’ve been successful at getting really good paid gigs consistently. I’ve been terrible at the “fame” side of things.
This is a “HUGE” topic. What I can recommend is incremental growth.
I think this sums it up perfectly. The problem is that we are fed the idea that fame=money when it really doesn’t. There’s obviously some correlation between the two, but it’s not as strong as everyone likes to make it out to be. Fame can lead to money if you do it right and money can lead to fame if that’s what you want.
So it really depends on what your goals are. If your goal is to get more people to hear your music, and you are willing to pay money for that to happen, advertising might be a good route. If your goal is to be able to make enough money off of your music so that you can create more and grow your audience in the process, you will really want to find someone who has lots of experience with the ins and outs of the music industry. They will tell you things you don’t want to hear.
This is all good stuff. Fame as a term is a bit ambiguous. Sort of like the word ‘warm’. To really identify a correlation with money, my take on this is that you have to start breaking down the elements within the notion of fame. Name recognition, reputation, notoriety, expertise, prestige…those are all different thing I believe we associate with fame. The successful monetization of fame has a lot to do with how certain parts of the ‘fame’ construct are working in someones favor at any given time. Then there’s monetary parameters within scope and reach of someones fame (i.e. no one knows or cares who Chris Lord Alge is outside of the music production world). Hell, I met a sound engineer in the music theater world who I assumed knew who Chris was. We were talking about compression (go figure…right?).
“There’s a Chris Lord-Alge trick I use in studio mixing where you exaggerate the impact of the snare drum by raising 5 and 8 k after it goes through two stages of dynamics…”
“Wait…who was that again?”
“…Chris Lord Alge”
“Huh…never heard of her”