I should have done a much better job communicating this. Here's what I meant:
You have to decide weather you want to be a full blown add agency, or weather you just want to handle the audio end. Consider the original post:
Like MrLevy, I would want to work with this guy. Not compete with him.
So instead of offering audio services for advertising, offer audio services to advertising agencies and firms. I stopped approaching local businesses and offering to record adds for them. I partnered with a couple companies that make hundreds of adds per year, and offered to do work for them instead. When I did so, realized I had wasted tons of time trying to explain to local small businesses that they needed to go somewhere else to 'produce' the add, and that I merely record it. And most of the time, as soon as they found out that I didn't actually produce the add, I was just available to record it, I wasn't the best fit for their needs anyway, because scripting, casting the voice talent, budgeting, and choosing the background music for the add, is all not stuff I want to be involved in. I'm also in no position to try and consult a customer, and try and figure out what exactly they need their add to communicate. So what I offered as a service (the audio) was actually the least pressing need. It really helped me control my customer flow because by the time an add agency called me to record the add, I knew all of the other leg work had been done.
Well it is...by large (sorry again for not being clear on what I meant). There is still a lot of money in broadcast audio, weather its doing EQing and normalizing for video bloggers, radio adds, local commercials, church programming, sports...those are all profitable audio services. So is instructional training/tutorial content, audio based educational resources, etc... You hear a lot about radio on decline, especially in the US, Canada, and Europe. But its still very popular and profitable in some foreign countries.
I do radio, TV, and internet. Its paid WAY more than recording music and bands. Enough to where I stopped tracking music all together. I still mix music on occasion, but I've pretty much done away with the music production unless it has something to do with video game, broadcast, or film audio.