Nice. lol. I’ll make some inferences based on what you mentioned…thinking out loud:
[quote=“Ailwyn, post:14, topic:1131, full:true”]
local pubs…vary in size… covers + some of our originals…double album Clichés, and that took some 3 years [/quote]
Double album? You’ve invested significant time and effort in the CD.
[quote] recently… demo CD to re-invent ourselves, and we now gig an average of 1-2 per month. [/quote] Why the effort to rebrand? And what’s the point of the demo if you have a finished full length project? Why not use to procure the jobs? Was it because the clubs want cover song EPKs?
Admittedly, we’re not too hot on keeping our site updated, so taking on board initial advice, I think that’s our first port of call.
We did have a .net site a few years ago, but it didn’t prove to be that cost effective, and the social media outlets do prove to be more productive. [/quote] Makes sense. You tried the website and it wasn’t quite working as a promo tool…
Rightly or wrongly we do quite a bit of charity work too at fund-raising festivals, etc., but that’s mainly because we’re a caring bunch who love our music! [/quote] That’s can be pretty good exposure too. Make sure you’re inviting venue owners and anyone who would possibly book you in the future to those things! You can turn those into a showcase lol.
I’ve never mixed…never music projects online, know very little about digital music platforms…bassist for the last 20 years [/quote] we’re all trying to figure out those digital platforms! I don’t think anyone speak with the same level of certainly in the digital space as the traditional radio or CD distribution space (which are nearly dead now) because of how long the broadcast industry has been around. Analytics consultants have had ages to turn stats into a detailed science. Yes, the internet has been around for a while, but to the best of my knowledge, the analytics guys haven’t had enough time yet to observe the data patterns of successful money trails, then build those models into any reliable formula. Profitable strategies and systems in the music sector are only recently really starting to work again.
So…here’s the question…are you really promoting the band to play shows and sell CD’s at a gig?
Or are you promoting the CD to get the band booking at a gig?
Basically, the question is what do you want to be the identity of the band?
Recording artists want to be known for and known by their albums. That’s a huge part of the branding processes for them. The vision is different in a cover band. Cover bands do a lot better spending the time and resources procuring a steady stream of rotating work, rather than eat/sleep/breathing the promo, sales, and distribution of their record. If you want to what Sugar Ray and No Doubt did back in the 90’s where you start in the bars then transition to the artist world, the question is how are you gonna do it? Everything changes. Its a whole different world. An artist is an entire brand in and of itself. A bar band is a merely a part of the food and beverage service industry. Don’t pretend the market is more than what it is. The wedding band is its own unique service industry solution. With the possible exception of a high end party band (equivalent to a full scale Las Vegas show band), none of them should be mistaken as part of the entertainment industry. Like a church band or a high school marching band, they don’t draw income directly from a fan base. The key identifier: Those types of bands are pulling their PRIMARY revenue FROM a industry sector that is clearly not the entertainment industry.