Marketing - Suggestions for social media marketing multiple projects

Marketing - Suggestions for social media marketing multiple projects
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Hi folks. I hope this is in the correct place and will be seen. Goals huh? Well the goal is this:
I want to be able create an online presence (nothing major, just the staples, FB, Instagram and YouTube) for my multiple projects so that a) it is manageable for me and b) people can find them easy enough.

In more detail:
I have multiple, mainly solo driven projects on the go that will all come under different project names. There is reasoning behind this - They are all quite different and I want any potential listener to not be swayed by a previous release (as in if you liked A you may think you’ll like B but it’s completely different, or vice versa).

I have no real social media/internet presence at the moment as was pointed out by a community radio host who tried doing research on me/the project before an interview.

So here’s my thinking and associated dilemmas. I don’t want to run 4 different social media marketing accounts. Fact is, I am slow at producing the material and in all likelihood, it will take years between each particular project release. BUT… If I have a YT, FB and Intsa account, what do i call it so that people can find it easy enough should they come across a release that they like and want to follow it up further?

If I use a label name OR my own name (or derivative of) how on Earth would someone find it if they looked up Giggons (my most recent release)?

What are your suggestions or advice for managing a single account on social media for multiple projects - similar to a label I guess…

Thanks in advance.

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I’ve contemplated doing something similar to what you’re suggesting because I have some very contrasting music with wildly varying genres. I only have one facebook band page and one youtube account for my one project/ band. The style of my band is hard rock/ classic rock. I always feel that I’m unable to introduce my pop music or light rock style to the Hard Rockers. I also have lots of “dirty joke songs” that run the gamut from Crooner, Punk, Jazz, Rap, experimental music, etc. It would be really easy to alienate heavy metal/ hard rock fans if you try to post a disco song amongst your hard rock songs. So I only allow my fan base (a very small fan base!) to see that harder edged side of me. I’m sure that will change one day. I hate being confined musically like this!

All I could suggest is having a Facebook band page, and social media pages for each separate project.

Or,

You could house them all under the umbrella of danmanisa. For example, that name can be used as your record company, organization, or something similar. That company name would showcase all the acts on it’s roster. So if you have 4 different projects you would have them housed within that organization. I don’t really know how this would work because I’ve never tried it before.

I’ll be interested in hearing what others suggest to you.

Good topic! :+1:

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I believe consistency is key to success as far as social media goes. Even though it might be detrimental to use the same account for several projects with different names and different audiences (this has yet to be proven), I think it would be a much better solution to have one place and put all your energy and efforts into this one account.

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I agree completely. The threat of alienation or complete dismissal based on a previous release is something I am very much trying to avoid (even if I have little to no fan base too!).
The thought of running and maintaining 4 different sm accounts is not pleasant and therefore probably won’t be done. It also won’t help that I may not touch a project for several months while I work on others.

I agree that having one account to rule them all is the way to go, but how does one find project A or B when you have an umbrella name like a label etc…? That, my friend, is the conundrum. If you hear a project and you like it and want to find out more, you search that name and not the label name, UNLESS you know the label name. How would you know that? Well, maybe it is on the music platform, but a) is it prominent enough and b) what about those folks that stumble across it on a simple spotify playlist or the like?

I am not too sure it will be detrimental as such as I think if well labelled and designed, people will discern very quickly between projects. My main concern, as mentioned above, is how the hell do people discover it if it is under one account name so to speak?

Maybe it is not going to work as a discovery tool at all and I’ll simply have to rely on that any traffic I receive will be from places that advertise the label/umbrella name.

I’m about to spend a good portion of tomorrow setting it all up under one name… still to decide if I go my recording studio name (Rubberman Studios) or my own name Dan Mayes Music). I think the latter is great for those who know me already, but I often site my studio in credits too. I’ll work it out shortly and give it a crack.

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People don’t discover you via social media, you have to make yourself known… and that takes a whole lot of dedication and time. Paid advertising is not even a viable solution when you’re starting out because it won’t get you the fans you’re after. You can do a little low-budget advertising at first to gain a few likes and followers but the only thing that works is a real, engaged audience.

If you have multiple identities on one page you could run small ads with specific target audiences related to those avatars. Driving all the traffic to the same page will be beneficial overall and who knows, some fans of name A might become fans of name C as well.

I would go with your own name, it makes you look more approachable and it makes sense. If you are trying to promote your studio services as well, I would do that through a separate channel though. It makes sense to promote various artist avatars on the same page but selling music to the general public and selling studio services to a specific audience can’t work together, you will only discredit yourself doing so. That doesn’t prevent you from using your music in your studio portfolio though.

I may sound like I’m confident about all this but really I’m not, so take this with a grain of salt. I have been following a course to develop my studio business so I’m only conveying what I’ve been told. I am also working as a freelancer for a big company, I started their social media and do a few ads and posts for them every week, but I’m a beginner, I’m actually learning as I go.

That doesn’t look problematic to me. Search algorithms are good enough to find the content on your page, not just its title. You might want to post regularly with contiguous names though, to help with SEO. What matters is the quality and consistency of the content in the end.

Maybe you could have multiple Bandcamp accounts that all point to your “holding” FB, IG and Youtube pages, this could help people and bots make the connection.

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Thanks @Lophophora!
Yeah, I completely acknowledge that people don’t discover you via social media, it was more a case of how they find your relevant social media accounts to follow if it is under a different name but you answered that one quite well.
Fact of the matter is, like many, I have that conundrum of having so limited time that the effort to maintain social media sites (which I don’t particularly find fun, especially when I am promoting myself!) when I could be using that time making more music. But, of course, we want people to have a chance to listen to that music too!!! Catch 22.

I was initially not going to have any social media at all but was convinced by a friend who liked my new EP and said I really needed to, as well as a local radio host saying he found it hard to research me and therefor his interview questions were limited because of this.
Thanks again for the advice!

That’s totally understandable.

Do you have a website btw? This is very easy to do and requires little maintenance. That would be a good first step in being present online, and you can add links to your social media from there and a contact form.

Then I think you should decide what is the type of content you are more comfortable with producing regularly. If it’s music, maybe you should use Bandcamp or SoundCloud as your main channel and focus all your effort there. If it’s music videos (which really is the best, by the way), then go full-on on Youtube and Instagram. If it’s a little bit of everything, then maybe focus on Facebook, it gives you the ability to cross-post with Instagram (less work to do!) and is powerful when trying to promote yourself online because of the advanced advertising features and the fact that almost everybody uses it. If you choose FB and IG, you need to set up a business page because that gives you a lot more administration features. Then you can set up a Facebook pixel so that you can use retargeting on your ads. If you haven’t heard of this before it might sound complicated but it’s really not.

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Thanks mate,

Yeah, I had done quite a bit of this before when I hosted a podcast (which was me interviewing bands I found on bandcamp so I am ALL over bandcamp - I am a self professed bandcamp wh*re!) but the difference then was that there was one project, one target audience kind of thing.

I think I will leave the website for now, and simply do YT, FB and Insta. Bandcamp will be my main push, partly because I love the platform and the people behind it and b) they support artists really well. But I use distrokid, so my stuff is everywhere anyway.
The Insta/FB content will largely be recording snippets (behind the scenes sort of stuff), promotion of music (both mine and others) and that sort of thing. It’s kind of tricky to think about what my “message” or presence personality needs to be (or should be or want it to be). Am I posting content for the sake of posting content? Does it mean or add anything to the experience? Given I’m just a guy making music in a variety of different styles, does anyone care that I posted a 20 second clip of a guitar recording or a snippet of a mix in progress?

That is my problem to solve though, I think. And that may not come for a while. But I agree with your set up suggestions and I spent some time to day setting up quite a bit of it with photo editing and page setups etc…
Thanks again!

Sounds good. I believe that you should not be afraid of posting content as long as it can be relevant to at least part of your audience. Of course it has to have some sort of interest because if you keep on posting meaningless stuff people will quickly unfollow you. But you need to keep them entertained consistently. Just like on forums, when people see some content they’re not interested in, they just skip to the next thing. Having a bunch of photos and whatnot in advance is a very good idea, that way you can post something even when you don’t have the time/energy to make up something new.

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Dan,
I am in a similar position and if I ever get my s*&* together I will let you know if anything works out. I am thinking that may have to have several different accounts on each platform and then provide links and mentions from one to the other, while making one a primary umbrella account that always links to new posts from all accounts. Like I said I am still trying to work it out.