Well, that’s my point. If he did this, then it was never a busines in the first place, and was doomed to failure from the start.
I don’t agree with the restaurant scenario. Just because the business involves doing something you enjoy, doesn’t mean it is re-labelled a hobby in the event of a failure. First and foremost, it’s a failed business, and failed businesses usually have grave implications.
Also I meant that when you run a business, it takes up all your time. If you’re not spending at least 12 hours a day on it, then it’s probably just a sideline, not a genuine business.
To be fair, Jonathan has not said it was a business. Nevertheless if you’re going to set out in any commercial activity some prior research is almost always necessary.