I remember when I first got into mixing that everything seemed pretty magical to me. Like you’d take some regular sounding tracks and pass them through plugins until they sparkle and you have an incredible sounding song.
What I’m realizing is that mixing is a pretty small part of the overall finished product. You’ve got to have a great recording of a great performance of a great arrangement of a great song first. That’s where the magic happens. It doesn’t happen in the mix, and it certainly doesn’t happen in your choice of compressor or EQ plugin.
It’s a lot easier to buy a new plugin than to put in hours of practice though (if you’ve got the cash.) So it’s no wonder that sort of marketing works. It’s not the company’s fault. They’re just giving the people what they want, haha.