Thank you. We’re collectively brainstorming at this point. Fair enough.
I would be quite sad if this site turned into a directionless hodgepodge of half assed ideas. Thats anything that isn’t executed with top notch functionality and/or isn’t focused on contributing to the overall scope of this site. Its ok to let a good idea be pushed to the back burner because despite the validity, it just doesn’t fit the framework of this forum community.
If this gets closer to materializing this, decide if:
-you want to the services promo sub to be a dating site. Where artists meet producers and producers meet engineers. You don’t want feedback systems if thats the case. That’s a social networking format. NOT online marketing.
-decide if its a service to help young bands along or if the focus is really on helping engineers find work. They’re very different. If your objective is to help younger bands, the site needs to play a more proactive roll to get them matched with the right producer. One helps guide the bands to the ‘best fit’ producer, the other cares not if engineers cannibalise an inept buyer with marketing nonsense.
-Or perhaps the FIRST and predominate function of the engineer add promo is to pull traffic to the site. Then your foremost concern becomes the conversion ratio. Thats the percentage of artists that visit IRD to shop engineers remain in the community and continue to participate. The contests actually seem to be working.
-Also consider deliberately positioning the services offered in said IRD engineer promo section to target new web traffic from a specific market segmentation. In that case you need to require engineer adds to follow tighter formats in how they advertise. If the freelance engineer adds aren’t tailored to appeal to that specific segmentation, you’re completely wasting your time.
-decide if you would rather brand this corner of the site around the diversity and autonomy of mixers services, or you want to brand on . One is a showcase approach, where each engineer is required to present a complete, accurate, current portfolio and bio. And their adds are a reflection of a quality standard of this site. The other lets engineers post whatever the hell they want, at whatever quality level they want. With one approach, IRD presents engineers in a polished package on a silver plate. The other approach serves a buffet with prime rib and dog poo-poo all on the same isle.